Pendampingan Inovasi Visual dan Penyajian untuk Meningkatkan Daya Tarik UMKM Nasi Kuning “Mba Sri Gado-Gado Ronggo Lawe”

Dirmansyah Darwin; I Made Jyotisa Adi Dwipatna; Ahmad Faqhruddin Abdur-Rabb; Muh Fardan Ngoyo; Ahmad Fadhil Imran

doi:10.59837/jpmba.v4i7.5088

Authors

Dirmansyah Darwin Universitas Negeri Makassar, Indonesia
I Made Jyotisa Adi Dwipatna Universitas Negeri Makassar, Indonesia
Ahmad Faqhruddin Abdur-Rabb Universitas Negeri Makassar, Indonesia
Muh Fardan Ngoyo Universitas Negeri Makassar, Indonesia
Ahmad Fadhil Imran Universitas Negeri Makassar, Indonesia

DOI:

https://doi.org/10.59837/jpmba.v4i7.5088

Keywords:

Inovasi Visual, Kewirausahaan, Pemasaran, Pendampingan Penyajian, UMKM

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan mendampingi UMKM “Nasi Kuning Mba Sri Gado-gado Ronggo Lawe” dalam menerapkan inovasi sederhana yang sesuai dengan kebutuhan usaha dan kemampuan mitra. Kondisi awal menunjukkan identitas visual yang lemah, banner yang tidak lagi layak, penyajian yang kurang menarik, tampilan gerobak yang perlu ditata, pemasaran yang masih konvensional, serta pemanfaatan teknologi yang terbatas. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui observasi langsung, wawancara semi-terstruktur, dokumentasi, diskusi bersama mitra, implementasi inovasi, dan evaluasi sederhana. Observasi utama dilakukan pada 18 Februari dan 26 Maret 2026 di lokasi usaha di Jl. Dg. Tata Kompleks Hartaco Indah. Intervensi meliputi pembuatan banner baru, pembaruan peralatan penyajian menggunakan piring rotan plastik bermotif anyaman, serta penataan dan rekomendasi perbaikan gerobak secara bertahap. Hasil pengamatan menunjukkan peningkatan rata-rata pelanggan dari sekitar 15–20 menjadi 20–25 orang per hari dan pelanggan yang makan di tempat dari sekitar 2–3 menjadi 5–7 orang per hari. Mitra memberikan respons positif terutama pada inovasi berbiaya rendah dan berdampak langsung, sedangkan perbaikan gerobak dilakukan bertahap karena keterbatasan modal. Temuan tersebut menunjukkan bahwa pendampingan berbasis masalah nyata, kolaboratif, dan rendah biaya dapat memperkuat visibilitas serta pengalaman pelanggan UMKM, meskipun data kuantitatif masih berupa estimasi observasional sederhana dan memerlukan pemantauan lanjutan.

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