Literasi Investasi Sektoral Berbasis Dinamika Geopolitik bagi Generasi Z di Karawang

Yosep Rahman Hidayat; Kosasih Kosasih; Abdul Yusuf

doi:10.59837/jpmba.v4i9.5258

Authors

Yosep Rahman Hidayat Universitas Singaperbangsa Karawang, Indonesia
Kosasih Kosasih Universitas Singaperbangsa Karawang, Indonesia
Abdul Yusuf Universitas Singaperbangsa Karawang, Indonesia

DOI:

https://doi.org/10.59837/jpmba.v4i9.5258

Keywords:

generasi Z, geopolitik, investasi sektoral, literasi investasi, pengabdian masyarakat

Abstract

Kegiatan pengabdian “Gen Z Geo Investor” yang diselenggarakan FEB Unsika bersama GIBEI UNSIKA bertujuan mengenalkan konsep pasar modal serta analisis investasi sektoral dengan mempertimbangkan risiko dan dinamika geopolitik bagi generasi Z di Karawang. Kegiatan diikuti 50 peserta dan dilaksanakan melalui empat tahap, yaitu persiapan dan pemetaan mitra, pelaksanaan seminar, pendampingan pascakegiatan, serta evaluasi dan pelaporan. Evaluasi deskriptif menggunakan rekap lima soal pengetahuan sebelum seminar dari 35 responden, angket kepuasan sesudah seminar dari 18 responden, dan masukan terbuka. Rerata skor pengetahuan awal mencapai 4,66 dari 5 (93,1%). Prinsip high risk, high return memperoleh proporsi jawaban benar terendah, yaitu 82,9%. Rerata kepuasan sebesar 4,52 dari 5. Masukan peserta menekankan kebutuhan contoh kasus, penyesuaian tempo penyampaian, perbaikan koordinasi pelaksanaan, dan kegiatan lanjutan. Materi dibagikan melalui grup WhatsApp sebagai kanal informasi dan konsultasi. Hasil kegiatan menggambarkan pengetahuan awal responden dan penerimaan terhadap penyelenggaraan seminar. Tidak tersedianya tes pengetahuan sesudah kegiatan yang sebanding, pasangan respons individual, serta pengukuran hasil pendampingan membatasi penilaian efektivitas program. Oleh karena itu, peningkatan literasi dan perubahan perilaku investasi belum dapat disimpulkan.

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